I don’t think that type should be expressive at all. I can write the word ‘dog’ with any typeface and it doesn’t have to look like a dog. But there are people that (think that) when they write ‘dog’ it should bark.
— Massimo Vignelli.
From Albrecht Duerer famous book on design fundamentals: “De Symmetria” (Unterweysung der Messung), 1525
(via ethel-baraona)